BEAUTY + LIFESTYLE UGC
UGC that looks like the feed -
and works like an ad.
Social-native video for beauty and lifestyle brands across TikTok, Instagram Reels, YouTube Shorts, and paid social. Anni brings agency-side strategy and creator-native production to every brief - on camera, behind it, or both.
Briefed like an agency. Shot like the feed.
UGC / 9:16
ANNI / ON CAMERA
SOCIAL-FIRST CREATIVE STUDIO
Social-native video for beauty and lifestyle brands across TikTok, Instagram Reels, YouTube Shorts, and paid social. Anni brings agency-side strategy and creator-native production to every brief - on camera, behind it, or both.
SELECTED EXPERIENCE FROM ANNI’S AGENCY YEARS
BRAINEFFECT · TELEFÓNICA · PANTENE PRO-V · ICIW · DELL
BRAINEFFECT · TELEFÓNICA · PANTENE PRO-V · ICIW · DELL
SELECTED WORK
Made for the scroll. Built for the brief.
Beauty and lifestyle short-form built to feel native in the feed and useful across organic and paid social.
HOW A TEST BATCH WORKS
Clear brief. Native content.
Ready to test.
01
Brief
We align on audience, product, angles, platforms, and what the content needs to do.
02
Concept
Hooks, formats, talent direction, and a production plan built for the feed.
03
Shoot + cut
Anni creates on camera, directs talent, or combines both - then delivers platform-native vertical edits.
04
Use + test
Receive 9:16 creative ready for organic social and paid testing.
HOW A TEST BATCH WORKS
Clear brief. Native content.
Ready to test.
01
Brief
We align on audience, product, angles, platforms, and what the content needs to do.
02
Concept
Hooks, formats, talent direction, and a production plan built for the feed.
03
Shoot + cut
Anni creates on camera, directs talent, or combines both - then delivers platform-native vertical edits.
04
Use + test
Receive 9:16 creative ready for organic social and paid testing.
HOW A TEST BATCH WORKS
Clear brief. Native content.
Ready to test.
01
Brief
We align on audience, product, angles, platforms, and what the content needs to do.
02
Concept
Hooks, formats, talent direction, and a production plan built for the feed.
03
Shoot + cut
Anni creates on camera, directs talent, or combines both - then delivers platform-native vertical edits.
04
Use + test
Receive 9:16 creative ready for organic social and paid testing.
THE UGC TEST BATCH
A smarter first batch
of short-form.
A focused first round of social-native creative for beauty and lifestyle brands that need fresh assets to test, learn from, and put to work. A 50% deposit secures the project.
01
Test batches from $500 USD.
02
2–3 hook variations on the lead concept
03
9:16 masters for Instagram, TikTok, and YouTube Shorts
04
Captions and on-screen text
05
Anni on camera, directed talent, or a mix
06
One revision round is included
07
Standard turnaround: 5–7 days after the brief, product, and required assets are confirmed
RIGHTS, WITHOUT THE GUESSWORK
Every Test Batch includes 12 months of organic use and 3 months of paid-social usage across Meta, TikTok, and YouTube in Canada, the US, and DACH. Usage is non-exclusive by default. Whitelisting, Spark Ads, category exclusivity, raw footage, extended usage, and buyouts are quoted separately.
48-hour rush option available when capacity allows, with a 50% rush surcharge.
THE UGC TEST BATCH
A smarter first batch
of short-form.
A focused first round of social-native creative for beauty and lifestyle brands that need fresh assets to test, learn from, and put to work. A 50% deposit secures the project.
01
Test batches from $500 USD.
02
2–3 hook variations on the lead concept
03
9:16 masters for Instagram, TikTok, and YouTube Shorts
04
Captions and on-screen text
05
Anni on camera, directed talent, or a mix
06
One revision round is included
07
Standard turnaround: 5–7 days after the brief, product, and required assets are confirmed
RIGHTS, WITHOUT THE GUESSWORK
Every Test Batch includes 12 months of organic use and 3 months of paid-social usage across Meta, TikTok, and YouTube in Canada, the US, and DACH. Usage is non-exclusive by default. Whitelisting, Spark Ads, category exclusivity, raw footage, extended usage, and buyouts are quoted separately.
48-hour rush option available when capacity allows, with a 50% rush surcharge.
THE UGC TEST BATCH
A smarter first batch
of short-form.
A focused first round of social-native creative for beauty and lifestyle brands that need fresh assets to test, learn from, and put to work. A 50% deposit secures the project.
01
Test batches from $500 USD.
02
2–3 hook variations on the lead concept
03
9:16 masters for Instagram, TikTok, and YouTube Shorts
04
Captions and on-screen text
05
Anni on camera, directed talent, or a mix
06
One revision round is included
07
Standard turnaround: 5–7 days after the brief, product, and required assets are confirmed
RIGHTS, WITHOUT THE GUESSWORK
Every Test Batch includes 12 months of organic use and 3 months of paid-social usage across Meta, TikTok, and YouTube in Canada, the US, and DACH. Usage is non-exclusive by default. Whitelisting, Spark Ads, category exclusivity, raw footage, extended usage, and buyouts are quoted separately.
48-hour rush option available when capacity allows, with a 50% rush surcharge.
ANNI / ON + OFF CAMERA
Anni
Anni’s portrait - Andrea Niedermaier.
MEET ANNI
On camera. In the brief.
Across the whole process.
I’m Anni - Andrea Niedermaier, a German social-media specialist based in Canada. I bring agency-side strategy, production knowledge, and creator-native execution into one focused process.
I know what stakeholders need from a brief, and I know what people are willing to watch. That means less content for content’s sake - and more creative with a clear job to do.
Now, through Anni Social Studio, I make beauty and lifestyle UGC that is native enough for the feed and considered enough for the media plan.
Based in Calgary, Alberta · English + German
Beauty + lifestyle
On-camera talent + creative direction
ANNI / ON + OFF CAMERA
Anni
Anni’s portrait - Andrea Niedermaier.
MEET ANNI
On camera. In the brief.
Across the whole process.
I’m Anni - Andrea Niedermaier, a German social-media specialist based in Canada. I bring agency-side strategy, production knowledge, and creator-native execution into one focused process.
I know what stakeholders need from a brief, and I know what people are willing to watch. That means less content for content’s sake - and more creative with a clear job to do.
Now, through Anni Social Studio, I make beauty and lifestyle UGC that is native enough for the feed and considered enough for the media plan.
Based in Calgary, Alberta · English + German
Beauty + lifestyle
On-camera talent + creative direction
ANNI / ON + OFF CAMERA
Anni
Anni’s portrait - Andrea Niedermaier.
MEET ANNI
On camera. In the brief.
Across the whole process.
I’m Anni - Andrea Niedermaier, a German social-media specialist based in Canada. I bring agency-side strategy, production knowledge, and creator-native execution into one focused process.
I know what stakeholders need from a brief, and I know what people are willing to watch. That means less content for content’s sake - and more creative with a clear job to do.
Now, through Anni Social Studio, I make beauty and lifestyle UGC that is native enough for the feed and considered enough for the media plan.
Based in Calgary, Alberta · English + German
Beauty + lifestyle
On-camera talent + creative direction
GOOD TO KNOW
A few details,
before we shoot.
Is this influencer marketing?
Can we use the videos in paid ads?
Does Anni appear on camera?
How quickly can a batch be delivered?
Do you work outside Canada?
Can you create spec work?
GOOD TO KNOW
A few details,
before we shoot.
Is this influencer marketing?
Can we use the videos in paid ads?
Does Anni appear on camera?
How quickly can a batch be delivered?
Do you work outside Canada?
Can you create spec work?
GOOD TO KNOW
A few details,
before we shoot.
Is this influencer marketing?
Can we use the videos in paid ads?
Does Anni appear on camera?
How quickly can a batch be delivered?
Do you work outside Canada?
Can you create spec work?
Ready for creative that
belongs in the feed?
Tell Anni what you are launching, what you need to test, and where the work needs to run.
For physical-product projects, brands must be able to ship to Canada. US shipment availability depends on the brief. Digital briefs are welcome from Canada, the US, and DACH.
Ready for creative that belongs in the feed?
Tell Anni what you are launching, what you need to test, and where the work needs to run.
For physical-product projects, brands must be able to ship to Canada. US shipment availability depends on the brief. Digital briefs are welcome from Canada, the US, and DACH.
Ready for creative that
belongs in the feed?
Tell Anni what you are launching, what you need to test, and where the work needs to run.
For physical-product projects, brands must be able to ship to Canada. US shipment availability depends on the brief. Digital briefs are welcome from Canada, the US, and DACH.